Pinterest Manager Jobs

Best for: Housewives, students, bloggers and creative people
Beginner friendly: ⭐⭐⭐⭐
Income potential: ⭐⭐⭐⭐

Pinterest management is a specialized digital marketing service that helps businesses, bloggers, content creators, and online stores use Pinterest to increase visibility, website traffic, and potential sales.

Unlike traditional social media platforms, Pinterest is heavily focused on visual discovery and search. This means a Pinterest manager needs to understand both visual content and search optimization.

What Does a Pinterest Manager Do?

A Pinterest manager helps plan, create, optimize, and manage Pinterest content for a client.

Common responsibilities include:

• Creating Pinterest pins

• Designing visual content

• Writing pin titles and descriptions

• Researching keywords

• Scheduling pins

• Creating and organizing boards

• Optimizing Pinterest profiles

• Analyzing Pinterest traffic

• Monitoring content performance

• Researching competitors

• Developing Pinterest content strategies

• Identifying content opportunities

• Tracking website visits generated from Pinterest

A Pinterest manager may work with bloggers, e-commerce businesses, publishers, coaches, affiliate marketers, or other online businesses.

Skills You Need

You don’t need to become an expert in every area before starting.

Useful skills include:

• Pinterest platform knowledge

• Keyword research

• Pinterest SEO

• Content planning

• Basic graphic design

• Copywriting

• Analytics

• Audience research

• Scheduling

• Understanding website traffic

• Basic digital marketing

Knowledge of Canva can also be useful because Pinterest is a highly visual platform and attractive pins can help capture users’ attention.

Pinterest SEO Matters

Pinterest works partly like a visual search engine, so simply creating attractive images isn’t always enough.

You should learn how to use relevant keywords in areas such as:

• Pin titles

• Pin descriptions

• Board names

• Board descriptions

• Pinterest profiles

• Related content

The goal is to help the right audience discover the content they’re looking for.

Where Can You Find Pinterest Manager Jobs?

You can find Pinterest management opportunities through freelance platforms and remote job websites.

Freelance platforms:

• Upwork

• Fiverr

• Freelancer

• PeoplePerHour

• Contra

Job platforms:

• LinkedIn Jobs

• Indeed

• Glassdoor

• Wellfound

You can also contact bloggers, e-commerce stores, online publishers, coaches, and content creators directly.

How to Get Your First Pinterest Client

Build a small portfolio before approaching potential clients.

You could create a sample Pinterest strategy for a fictional or existing type of business and include:

• 5–10 sample pins

• Keyword research

• Board structure

• Pin titles and descriptions

• A content calendar

• Sample Pinterest profile optimization

• A basic traffic-growth strategy

If you want to work with e-commerce businesses, create sample product pins.

If you want bloggers as clients, create pins designed to promote blog articles.

Your portfolio should demonstrate that you understand both the visual and search aspects of Pinterest.

Combine Pinterest With Other Skills

Pinterest management becomes more valuable when combined with related digital marketing skills.

For example:

Pinterest Management → Pinterest SEO → Content Marketing → Traffic Strategy

Or:

Pinterest Manager → SEO Specialist → Content Strategist → Digital Marketing Specialist

You can also combine Pinterest management with Canva, copywriting, blogging, keyword research, and analytics.

Instead of simply offering:

“I create Pinterest pins.”

You can offer:

“I help businesses create and optimize Pinterest content designed to increase relevant website traffic.”

That shift from completing a task to solving a business problem can make your service more valuable.

Beginner Roadmap

Learn Pinterest → Learn Pinterest SEO → Learn Canva → Create Sample Pins → Build Portfolio → Choose a Niche → Apply for Jobs → Get First Client → Analyze Results → Add SEO & Content Marketing

Pinterest management can be a useful specialized remote skill, particularly when you understand how to combine visual content, search optimization, content strategy, and website traffic.

Don’t just create pins. Learn how to turn Pinterest into a traffic channel for a business.